Do You Agree to Untested Search Terms?

Introduction

Unless you are using a proven key term validation methodology that utilizes sampling, you are almost certain to agree to terms that are likely overly broad. Obviously, agreeing to terms that are overly broad is costly, but common.  The greater risk - what are you missing?  

Too many declare that search terms "look good" without the appropriate testing.

ePizza as a Service – Cloud Explained (OP, IaaS, PaaS and SaaS)

By Mark G. Walker, VP Advisory Services and Susan Kavanagh, Senior Advisor -iControl ESI

Introduction

We recently came across again this LinkedIn post from 2014 by Albert Barron, a software architect at IBM. His analogy does a great job of explaining the various “… as a service” models using everyone’s food favorite – PIZZA!!!. We are taking a few liberties with Albert’s original version and hope he doesn’t mind.